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Our five favorite things from Zendesk Relate 2018

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Last week Zendesk hosted its Relate 2018 conference at the historic Fairmont Hotel in San Francisco. Here were our 5 favorite things about Zendesk Relate 2018.

1. First of all, what was comedian Mindy Kaling doing on the main stage at Zendesk Relate? Why, her Kelly Kapoor character from the US television series The Office was a customer service representative at fictitious paper distributor Dunder Mifflin, of course!

2. Omar Johnson, Former CMO at Beats by Dre, inspired the crowd with a keynote presentation about powerful storytelling. One particularly salient point he made: with so many people purchasing goods from Amazon, the last remaining connection between consumers and your brand will be a customer support channel.

3. Zendesk put their logo on a pegboard that acted as a self-serve bagel wall in the morning, and a donut wall between breakfast and lunch.

4. In September Zendesk acquired the software company behind Base, the sales force automation platform. Now that Base has been rebranded as Zendesk Sell, Base's annual Forecast conference took place at Zendesk Relate. We were happy to see Textline users from Dorm Room Movers presenting on the Zendesk Relate main stage as well as the Forecast at Relate side stage.

5. The overall production value of the conference was quite impressive, with fully animated presentation slides and other finely tuned details. We'll definitely see you there next year!

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