Text-enable your existing <span class="platform-hero__heading--blue">landline number</span>

Use your existing business phone number to text back and forth with customers. Learn how you can get this set up in minutes with Textline.

Thousands of customers trust Textline for their SMS needs

Many of our customers have text-enabled their existing business numbers with Textline. See what they have to say for yourself.

<span class="platform__quote"><q>It made our business communication way more efficient, allowing us to get more leads and business in less time. <span class="platform__quote--blue60">I was looking for a solution like Textline for years. It was a lifesaver for us.</span></q></span>

<span class="platform__quote__author">Lina L.,<span class="platform__quote__author--blue60"> Capterra</span></span>

A screenshot of a text message

What is a text-enabled landline?

A text-enabled landline allows you to send and receive text messages using your existing voice-only phone number. Enabling texting will not affect your voice calls. The voice capabilities will remain with your existing phone carrier, and the SMS provider will host text functionality on the number. 

Once a landline number has the ability to send texts and receive them, you will manage the new communication channel with any device that connects to the internet. This can include a mobile device, tablet, desktop computer, or laptop. 

Try text-enabling your landline phone with Textline. Sign up for a free 14-day trial today. No credit card required.

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What are some benefits of a text-enabled landline?

Meet customer preferences

Customers want to text businesses. In fact, 90 percent of customers would rather text a business than call them. Plus, 77 percent of customers have a positive perception of businesses that offer texting as a communication channel.

Manage more customer conversations

With a typical landline phone, you can only handle one customer conversation at a time. With texting, you can handle multiple conversations simultaneously from a single dashboard.

Cut down time on the phone

Phone conversations can be time-consuming. Adding a communication tool like texting can cut down the amount of time your staff spends on the phone.

Ensure customers get your messages

The majority of Americans ignore phone calls from unknown numbers. But texts have a 98 percent open rate. This will ensure more customers will see your message.

What to look for in a business texting software

Many business SMS platforms on the market can text-enable your existing phone number. But, you’ll still need to choose a platform that is best for your business needs. Below we share a few key capabilities to look for.

Text-enabling capabilities

<div class="platform__mb40">If you want to use your existing phone number, make sure your sms service provider can text-enable it. This includes if you want to use a landline, voip, or toll-free number.</div>

Unified inbox

<div class="platform__mb40">Look for a text messaging service that makes it easy to manage all inbound and outbound texts from one dashboard.</div>

Understanding of the campaign registry

<div class="platform__mb40">When you text-enable a landline phone, you are using a 10dlc number. Any businesses using a 10dlc number must sign up for the campaign registry. The right texting service will share how to register and share any updates about it.</div>

Mass texting

<div class="platform__mb40">Save your team time and effort with a platform that offers bulk texting. This ensures you can send one consistent message to multiple customers at the same time to keep them informed.</div>

Seamless opt-in and opt-out

<div class="platform__mb40">You want a provider that makes it easy for sms contacts to opt-in and out. Without this capability, you may be illegally texting your customers.</div>

SMS templates

<div class="platform__mb40">Don't waste time typing the same message over and over. Instead, make sure you can create templates for some of your most frequent text messages. This can include faqs like what are your business hours?</div>

MMS messaging

<div class="platform__mb40">A picture often is worth a thousand words. Picking a provider that supports picture messages can help you speed up otherwise lengthy conversations. For example, you can ask a customer to send in a photo of a damaged product.</div>

Auto-reply capabilities

<div class="platform__mb40">Make sure your sms provider supports auto-replies. Consider this a voicemail for the texting. For example, if a customer texts your landline after hours, you can have an automatic response that says you will reply tomorrow.</div>

Message scheduling

<div class="platform__mb40">Do you have messages that you want to send to customers days or weeks in advance? If so, look for a provider that allows you to schedule messages.</div>

Automations

<div class="platform__mb40">To cut some of the manual steps out of texting, look into the automation capabilities of your sms providers. For example, you could trigger automated text messages to send when a customer types in a specific question.</div>

Secure messaging

<div class="platform__mb40">You want your messages protected. Pick a provider that can encrypt your messages and data to protect customers. This is especially important if you are text-enabling a phone number in the healthcare or financial services space.</div>

Easy contact management

<div class="platform__mb40">Make sure you can easily manage your address book. This includes being able to easily upload or remove contacts.</div>

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How businesses use their text-enabled landline

Businesses across all industries use landline text messages to communicate with their contacts. Here are a few examples.

Customer support

Businesses use their text-enabled line to reply to customers who need help solving an issue.

Customer service

Reply to inquiries quickly to boost the customer experience and encourage repeat business.

Reach leads quicker

Send a text to reach potential customers quickly. Consider sending a text after a customer fills out a form fill on your website.

Sms marketing

Some businesses have turned to sms marketing with their business texting number. Use it to promote various deals or new products to customers.

Event reminders

Use business texting to remind customers about upcoming events.

Account management

Use your business texting number to reach out to customers to check in about a recent service or purchase.

Appointment reminders

Send customers appointment reminders to cut down on no-shows.

Customer satisfaction surveys

Send surveys like NPS or CSAT to get a pulse on how customers feel about your company.

Take it out for a spin

Try Textline for free for 14 days. No credit card required.

Landline texting frequently asked questions

What happens if customers text a business landline that isn't text enabled?

Nothing will happen if you don't have your landline text-enabled or have a text-to-landline service set up. The message will not be delivered and customers who text in expecting a response will not get one.

Whats the difference between a text-to-landline service and a text-enabled landline?

A text-to-landline service turns SMS messages into voice messages and delivers them to landline phones. This landline texting service doesn't have an interface or inbox for reading or responding to text messages. On the other hand, a text-enabled landline accepts text-based messages and delivers them to a unified inbox. The text-enabling service will have an interface where you can send SMS and receive SMS.

How do I manage text messages from a landline phone?

Once you text-enable your landline, you can manage inbound and outbound messages from any device with internet access. This includes using a computer, tablet, or smartphone.

Do I need any hardware to text-enable my landline?

No. You do not need additional hardware to text-enable your landline. You just need to sign up for a Textline account. From there, you will select the text enable an existing number option. If you have any questions about the process, the Textline team is happy to help.

Will my phone call functionality be affected?

No! The voice capabilities of your landline will remain the same. They will still be offered by your existing carrier. Textline will simply host SMS functionality on your number.

Can I text-enable other phone numbers like a VoIP or an 800 number?

Yes! Textline can almost always text-enable your existing phone numbers. There are just different steps to follow if it is a VoIP or a toll-free 800 number. If you have any questions about if Textline can text-enable your existing business number, our customer service team is ready to help. Just text us at: (415) 849-4349.

How much does it cost to text-enable a phone number?

It doesn't cost anything extra to text-enable an existing phone number when you sign up for a Textline account. To view our pricing plans, click here.

Can I mass text using my landline phone number?

Once your landline is text-enabled with Textline, yes! Your landline number will have access to the same features we offer customers who sign up to receive a new texting number with us.

Can I send photos, links, PDFs, or other multimedia from my text-enabled landline phone?

Yes! Keep in mind that adding these items to a text would make it a multimedia message, or MMS.

Is texting customers legal?

Yes! Business texting is legal. But, there are a few rules to keep in mind. To comply with the Telephone Consumer Protection Act of 1991, make sure you get consent to text. This means getting an opt-in. Opt-ins can be obtained by customers texting you first or filling out a form. Additionally, include a way to opt-out.

Plus, companies that want to text with their customers using a 10DLC must register for The Campaign Registry. This registry was created by the phone carriers to ensure that your phone number used to text and the messages being sent from it are legitimate.

Read our blog on how to ensure you are legally texting your customers to learn more.

What if I want a separate business texting number?

If you want a new number to text with, Textline can provide you with one. Additionally, if you want more than one number, we can also make that happen.

What are some best practices for business texting?

There are several best practices to keep in mind when texting professionally. Here are a few:

  • Keep the message short and to the point. Texting is limited to 160 characters. As a result, only include the necessary details.
  • Be mindful of the frequency. Don't send too many text messages to your contacts. This will increase the chances of them unsubscribing.
  • Send the text during business hours. No one wants to wake up from a text in the middle of the night. Make sure you send messages during typical business hours.
  • Introduce yourself in the text. Ensure your contacts know who the text is from by introducing yourself or your business.
  • Always get an opt-in and allow opt-outs. Before you start texting customers, make sure they consent to receive SMS messages. Also, ensure there is an easy way to opt-out of messages at any time.
  • Personalize when possible. Since you are messaging customers on their personal mobile devices, making the message personal will go a long way. Include at a minimum the contacts first name in the message.

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