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18 sales follow-up text message templates to engage prospects

Fatima Puri
3
minute read

Following up with a lead is essential because sometimes, customers need a gentle nudge to move them forward in the sales process. Texting is one channel sales teams can follow up with leads because it’s convenient, quick, and personal. Studies show that text messages have a 45 percent response rate, higher than phone and email combined. You can use texting in conjunction with phone calls and emails to increase your chances of getting a reply.

Message icon with reply symbol and 45 percent
Text messages have a 45 percent response rate

18 sales follow-up text message template

1. After a lead fills out an online form

Hi, [first name]. This is [salesperson name]. Thank you for your interest in [company name]. I’d love to connect with you on the phone for a quick call if you’re available tomorrow? 

2. After a lead requests a quote

Hi, [first name]. It’s [salesperson name] from [company name] following up on your quote request. I’d love to get a better idea of your needs to provide you with a more accurate quote. Can you fill out this quick online form? [Link].

3. After an initial phone call

A text message example of reaching out to a prospect after an initial phone call
A template of reaching out to a prospect via text after an initial phone call.

Hi, [first name]. This is [salesperson name]. It was a pleasure speaking with you today. You can text me here if you have any questions.

4. After you leave a voicemail message

Hi, [first name], it’s [salesperson name] from [company name]. I just left you a voicemail but wanted to reach out via text if it’s more convenient for you. You can reach me here or give me a callback. Thanks!

5. After you send an email

Hi, [first name]. This is [salesperson name] texting you from [company name]. I just sent you an email, but I also wanted to follow up on text if it’s more convenient for you. 

6. After you speak with a sales prospect in-person

Thanks for the great conversation, [first name]! You can call or text me on this number whenever you need. You can save me as [salesperson name] from [company name] on your phone. 

7. After you send an initial text message with no response

Hey, [first name]. I wanted to follow up on my initial message. Were you able to get to it?

8. Follow up to confirm a meeting time

Hey, [first name]! It’s [salesperson name]. Are we still good to meet on [meeting date]?

9. After the first meeting

Hey, [first name], thanks for meeting with me today! You can reach me here if you have any questions. It’s my personal line.

10. After a product or service walkthrough

Hi, [first name]. I hope the [demo/consultation/free trial] was helpful! Feel free to reach out here if you have any questions, and I’ll sync with you in a few days to follow up.

11. Check if there is still interest in your product or service

Text example of checking if there is still interest in your product/service
A template of checking in with a prospect to see if there is still interest in your product/service.

Hi, [first name]! I hope you’re doing well. I wanted to check in and see if you’re still interested in [product/service]?

12. Follow up to let a prospect know about limited availability

Hi, [first name]. This is [salesperson name] contacting you from [company name]. I wanted to alert you that we are limited in the [product/service] you were looking at. Would you like to purchase it before it’s no longer available?

13. Follow up after a prospect speaks with decision-makers

Hi, [first name]. Were you able to speak with [decision maker]? Let me know if there is anything you need from me.

14. Follow up to confirm a scheduled delivery or service date

Hi, [first name]. This is [salesperson name] from [company name]. We have you scheduled for [delivery/service] on [date]. Confirming that this time still works for you?

15. Follow up to confirm post-job satisfaction

Hi, [first name]. It’s [salesperson name] from [company name]. How was the [service]? I hope it went well!

16. Follow up to see if a customer needs more product

Hi, [first name]. It’s been a while since you ordered. I wanted to check if you needed more [product]?

17. Follow up to see if a customer wants to schedule their next appointment

Hey, there, [first name]! Your next appointment is due in [time]. Would you like me to schedule you for [date]?

18. Follow up to let a customer know about price change

Hi, [first name]. This is [salesperson name] from [company name]. I wanted to let you know that we are updating our pricing from [initial price] to [new price] effective [date].

Quick tips on sales texting

Keep these expert tips in mind when texting with leads or customers.

Get an opt-in

If you’re contacting leads on text for the first time, make sure you have their permission to do so. You can learn more about opt-ins and how to get them in our article “Business SMS opt-ins: What they are and when you need to use them.”

Reply quickly 

Businesses who respond to leads within 60 minutes are seven times more likely to speak to a critical decision-maker than those who wait the entire hour.

People icon with 7x

Companies who reach out to a new lead within an hour are 7x likelier to have a sincere conversation with decision-makers

Be concise

Texting is meant to be quick. If you need to send a detailed message or have a lengthy back-and-forth with multiple action items, then it’s best to use email or phone. But you can still use texting to let people know you will call them or have sent them an important email. Texts have a 98 percent open rate, so they’re more likely to see their text first than they are to answer calls or check their email.


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