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Texting 101

150 SMS templates for businesses

Alia Paavola
20
minute read
Table of contents:

Businesses in all industries can benefit from texting with their customers, leads, or employees. That’s because texting has a high open rate, response rate, and click-through rate. 

Texts have a 98 percent open rate, while email sits at 20 percent. Additionally, texts have a 45 percent response rate, compared to 6 percent for email. Plus, the average click-through rate for links send via SMS is 9.18 percent higher than other digital channels. 

Graphic of open rate and response rate of text vs. email
A comparison of text vs. email open rate and response rate.

If those stats alone don’t convince you, here are a few others to note:

  • Ninety-seven percent of adults own cell phones today, which means you can use a communication channel that your target audience uses.
  • Eighty-nine percent of consumers say they prefer texting with businesses over other modes of communication.
  • Sixty-four percent of consumers said they want businesses to use SMS more frequently to connect with them.
  • The average text message is read within three minutes, so you can share updates quickly.

If you’re new to business texting or need inspiration for your next business text, consider one of our ready-to-use SMS templates. The following templates will help you converse with your customers, leads, employees, or candidates.

We also share six best practices for business texting below. 

150 SMS templates for your business

Promotional and marketing SMS templates

1. New product launch reminder

{{Business.name}}: Our {{product}} launches to the general public tomorrow at {{time}} Just 24 hours until you can try it. Stay tuned! 

2. New product launch

{{Business.name}}:The day is here! The {{product}} is ready to purchase! Place your order today for guaranteed arrival before {{date}}. {{short_link}}

3. New store opening

Our {{store.name}} in {{city}} is finally open! Stop in today and receive 20% off your first order. 

4. Almost out-of-stock text 

{{Business.name}}: Hurry, {{contact.name}}! Our {{product}} is selling fast and almost out of stock! Get yours today. {{short_link}}

5. Flash sale

Hi {{contact.name}}. Flash sale at {{business.name}} on now! Get a {{discount}} until {{time}}. You can shop online or in-store. Present this code {{code}} at checkout. 

6. Discount offer for a service

Hi {{contact.name}}. Book an appointment in the next week to receive an {{X%} discount on the service. Text us here, call us at {{number}}, or visit our website {{short_link}}.

7. Welcome offer for SMS subscribers

Hi {{contact.name}}! Thanks for signing up for {{company’s}} SMS marketing messages. To wish you a warm welcome here’s a 15% off code made just for you {{code}}. You can expect to hear from us {{X}} times a month with special offers, product updates, and more. 

8. Product restock

Hi {{contact.name}}! Our {{product}} is back in stock! Buy it soon as it is flying off the shelves yet again: [link]. Text STOP at any time. 

9. Price drop text

THIS JUST IN. {{Business.name}} slashed the price of {{product or service}} for a limited time. Purchase before {{date}} to get this lifetime discount.

10. Giveaway text

Heads up, {{contact.name}}! {{company}} is giving a free {{product}} to the first 25 people who use this code {{code}} at check-out.

11. Reengage old customers with an offer

Hi {{contact.name}}, we’ve missed you! To bring you back, enjoy {X%} off your next order at {{business.name}}. PS: Check out these can’t-miss deals: {{link}}

12. Customer loyalty offer

We’re happy you’ve been with {{business.name}} for {{X}} years, {{contact.name}}. To thank you for your loyalty, here’s a gift to brighten up your day ☀️ Redeem it here: {{link}}.

13. Sale reminder text

{{Business.name}}: {{Contact.name}}, our {{sale.name}} starts in 24-hours. Check out our website to see what products are eligible: {{link}}

14. Abandoned shopping cart reminder

{{Business.name}}: It looks like you left a few items in your shopping cart, {{contact.name}} 👀 Finish checking out now: {{link}}

15. Birthday offer

Happy birthday, {{contact.name}} 🥳 To help you celebrate, we are offering you {{X%}} off your next purchase. Here’s your discount code: {{code}}.

16. Holiday promotion

Hi, {{contact.name}}! Don’t miss out on {{company’s}} sale to celebrate {{holiday}}. Make this holiday special! For more details visit: {{link}}

17. Invite to VIP list for discount

Hi {{contact.name}}! Do you want a first look at our new products and access to exclusive deals? Join {{company’s}} VIP club today. Just text back I’M IN and get your special discount. You can also reply STOP to opt out.

18. Free service offer

Hi {{Contact.name}}. If you sign up today, you can get {{X days}} of {{company.name}}’s service for free. Offer valid until 11:59 p.m. {{date}}.

19. Referral offer

{Business.name}}: {{Contact.name}}, do you enjoy our {{service/product}}? Invite your friends, family, or colleagues to join and get {{reward}}. 

20. Promote a new listing for purchase

Hi {{contact.name}}. Check out this new listing in {{location}}! It has some of the features you are looking for including, {{X, Y, and Z}}. See the full listing here: {{link}}/ Reply STOP at any time.

21. Promote a new rental property

Hi {{contact.name}}. There’s a new apartment for rent in {{location}}! It has some of the features you are looking for including, {{X, Y, and Z}}. See some photos of the apartment here: {{link}}.

22. Promote an open-house

Hi {{contact.name}}. We are having an open house on {{date}} for a property located at {{address}}. You can come in for a walkthrough and tour anytime between {{time}} and {{time}}.

23. Broadcast your event schedule

Hi {{contact.name}}. Our Winter 2022 event schedule is now available! View it and book your tickets today: {link}}

24. New menu item template

{{Business.name}}: We have new menu items this week! Stop in between the hours of {{time}} and {{time}} to check them out!

25. Recurring event promotion

{{Business.name}}: We’re hosting our weekly {{event}} on {{day of week}}. Bring your family or friends. Doors open at {{time}}. Sign up here: {{link}} 

For more SMS marketing texting examples, click here. 

Sales SMS templates

26. Respond to a lead that filled out an online form

Hi {{contact.name}}. This is {{name}} from {{company}}. I’m following up on an online form you filled out for {{service}}. Are you free for a quick call this week?

27. Respond to a request for a quote

Hi {{contact.name}}. This is {{name}} from {{company}}. Thanks for inquiring about a quote! We are more than happy to provide an estimate. Do you have time for a quick call to discuss specifics in greater detail so our quote is accurate?

28. Provide a quote

Hi {{contact.name}}. This is {{name}} from {{company}}. Based on the information you provided to us online, we estimate the {{service}} to cost {{dollar amount}}. Please let me know if you have any questions!

29. Qualify leads

Hi {{contact.name}}! This is {{name}} from {{company}}. You placed an inquiry for {{product or service}} online. Can you let me know if you want to use this for personal or business use? 

30. Schedule a call

Hi there, this is {{contact.name}} from {{company}}. I saw you are interested in learning more about {{product or service}}. Can we set up a time for a phone call to walk through our product?

31. Confirm a call

Hi {{contact.name}}. It’s {{name}} from {{company}}. Are you still available at {{time}} today for our call?

32. Confirm an apartment showing 

Hi {{contact.name}}. It’s {{name}} from {{company}}. Your tour of the apartment at {{location}} is {{date}} and {{time}}. Confirm you can still make it by replying C to this message!

33. Thank you message post-call 

{{Contact.name}}, thank you for taking the time for a call today with me. I’ll be sending over a few additional details via email. I’ll plan to check back in a few days once you’ve had time to review those items and crunch the numbers.

34. Follow up after leaving a voicemail

Hi {{contact.name}}. This is {{name}} from {{company}}. I left a voicemail yesterday but wanted to drop you a text in case this is more convenient for you. Feel free to reply here or give me a call with any questions.

35. Follow up after an email

Hi {{contact.name}}. This is {{name}} from {{company}}. I sent you an email on {{day of the week}} but wanted to drop you a text in case this is more convenient for you. Feel free to reply here or to the email with any questions!

36. Follow up after no sale

Hi {{contact.name}}. It looks like now is not the right time to buy. I’ll plan to check in with you later this year to see if your needs have changed! Thanks for your time. - {{name}} at {{company.}}

37. Let a lead know they can text you

Hi {{contact.name}}! This is {{name}} from {{company.}} I just wanted to let you know that you can text me here if you have any questions or need anything!

38. Check-in with a lead that’s using a free trial

Hi {{contact.name}}. This is {{name}}. I’m checking in to see how your free trial with {{company}} is going. Any questions I can answer for you?

39. Free trial extension

Hi {{contact.name}}. This is {{name}} from {{company}}. Your free trial is coming to an end and it looks like you haven’t had a chance to use {{product or service.}} Would you like me to extend your free trial period? Reply Y, and {{X}} more days are yours! 

40. Send relevant information to encourage decision

{{Contact.name}}, I wanted to send you a link to some content I think you’d find useful during your decision-making process. {{link}} - {{Name}} from {{company}}. 

41. Upsell text for SaaS companies

Hi {{contact.name}}. 👋 It’s {{name}} from {{company}}. Are you interested in saving up to {{X%}} switching to our annual plan? I’m happy to help you switch today!

42. Send open enrollment dates to customers

Hi {{contact.name}} This is a reminder that open enrollment is taking place between {{date}} and {{date}}. Let me know if you have any questions!

43. Contract sign reminder

Congrats on your purchase, {{contact.name}}! This is {{name}} from {{company}}. It looks like we are missing some of your forms. I just emailed you new documents. Please sign them and send them back when you’re finished. Let me know if you have any questions! Thanks 😊

44. Reminder to add credit card information to an account

Hi {{contact.name}}. This is {{name}} from {{company}}. It looks like you still haven’t added a credit card to your account. Add it before {{billing date}} to ensure your service stays up and running!

45. Send a payment reminder

Hey {{contact.name}}. This is {{name}} from {{company}}. I just wanted to let you know your bill of {{amount}} is due {{date}}. You can pay your bill online at {{link}}. Please let me know if you have any questions!

46. Send an overdue bill alert

Hey {{contact.name}}. It looks like we didn’t receive your payment of {{amount}} that was due on {{date}}. You have {{X}} more days to make the payment before a late fee is assessed. Please text me if you have any questions. -{{Name}} from {{company}}. 

47. Price change update

Hey {{contact.name}}. This is {{name}} from {{company}}. I’m reaching out to our clients to let them know ahead of time that our pricing will be changing! Be on the lookout for an email that breaks down everything from us before the end of the day. 

48. Renewal reminder

Hi {{contact.name}}. This is {{name}} from {{company}}. Your annual renewal for {{product}} is coming up on {{date}}. You are set to automatically renew, but I wanted to give you a heads up. To cancel, check your account settings.

49. Help a lead get onboarded

Hi {{contact.name}}, here are some recommendations and tips for using {{product}}. I’ll plan to send a few more tips and how-to videos via email. Please reach out if you have any questions. -{{Name}} from {{company}}.

50. Introduce the customer to a new account manager

Hi {{contact.name}}. This is {{name}}. I’ll be leaving {{company}} at the end of this week. I wanted to give you a heads up that my colleague {{name}} will be your new account manager. {{He/She/They}} will be reaching out today to introduce {himself/herself/themselves}}. You’re in great hands. 

51. Request more information from a lead

Hi {{contact.name}}. Thanks for your inquiry about ​​{{company}}. Could you provide more information about your company and how you plan to use our {{product/service}}?

52. Keep in touch with a customer

Hi {{contact.name}} This is {{name}} from {{company}}. I saw you were promoted to {{job.title}} on LinkedIn. Congratulations 🎉 So well-deserved. 

53. Account management

Hi {{contact.name}}. This is {{name}} from {{company}}. I wanted to check in to see how you’re feeling about your recent {{product or service}}. Let me know if there’s anything we can help with! 

54. Consultation confirmation

Hi {{contact.name}} Thank you for scheduling a consultation with {{law.firm}}. You have an appointment with {{lawyer.name}} on {{date}} at {{time}}. Please reply “C” to confirm your consultation.

For some additional sales texting examples, click here.

Customer support and service texting templates

55. Business hours

Thanks for contacting {{company}}. Our hours are {{X a.m to X p.m.}} {{day of the week}} through {{day of the week}}. We’ll get back to you ASAP during business hours.

56. The business closed for a holiday

Thanks for contacting {{company}}. Our business is closed for {{holiday}}, including our support line. We will be back {{date}} and will reply ASAP.

57. All support agents are busy 

{{Company.name}}’s support line is busy today! We are doing our best to get to your inquiry and will be with you soon. In the meantime, please check out our help center articles here: {{link}}

58. Damaged product

Hi {{contact.name}} I’m sorry to hear that your {{product}} arrived damaged. Can you send me a photo of it?

59. Asking for clarification about an issue

Hi {{contact.name}}. I’m sorry to hear that you’re having issues. Could you please clarify the problem that you’re experiencing? What steps have you tried to resolve the issue on your own?

60. Asking for more information from a customer

Thanks for contacting [Company]. This is {{name}}. Happy to help with this! But first, to verify your account, can you send me {{verification code/order number}}?

61. Link to FAQ page

Hi {{contact.name}}, thanks for reaching out to {{{company}}. I’m happy to help with your question. In the meantime, check out our FAQ page {{link}}

62. Troubleshooting a common issue

Hi {{contact.name}}. Can you try the following steps to let me know if it fixes the problem? 

  1. {{Step 1}}
  2. {{Step 2}}
  3. {{Step 3}}

63. Following up with unhappy customer (general)

Hi {{contact.name}}. This is {{name}} from {{company}}. We're so sorry to hear that you did not have a great experience with {{issue}}. We want to get you a solution that works. Please give us {{time frame}} to investigate the issue further.

64. Issue resolution

Hi {{contact.name}}. This message is to confirm that your recent support inquiry has been resolved and closed. Thank you for reaching out and let us know if there’s anything else we can assist you with today!

65. Refund issued

Hi {{contact.name}}, {{company}} has received your return for {{item}}, and we have issued a refund of {{amount}} to your payment method.

66. Follow up on a recent issue

Hi {{contact.name}}. This is {{name}} from {{company}}. I’m following up to see if you’re still experiencing {{issue}}.

67. Ending a support conversation

Customer support: Thanks for contacting {{company’s}} customer support team, {{contact.name}}. Please let me know if there’s anything else I can help you with today.

Customer: Nothing else!

Customer support: Great! I hope you enjoy the rest of your day, {{contact.name}}.

An example of a customer support interaction
An example template of a customer support interaction.

68. Follow up after a recent purchase

Hi {{contact.name}}. It’s {{name}} from {{company}}. How is the new {{product or service}} working for you?

69. Follow up after a house closing

Hi {{contact.name}} Congratulations on your new home! 🎉 It was a pleasure working with you. Please reach out if you have any questions.

70. Proactively alert customers about an issue

{{Company}} is experiencing {{issue}}, which may affect {{X}} for {{amount of days}}. We will let you know ASAP when this is resolved and apologize for any inconvenience. 

71. Share travel changes

Hi {{contact.name}}. This is {{agent}} from {{travel.agency.}} I’m contacting you to let you know that your flight with {{airline}} has been canceled due to {{reason}}. Here are a few alternatives that I can get you booked on ASAP: {{link to date/flight options}}.

72. Share hotel booking confirmation

Hi {{contact.name}}. This text confirms your booking with {{hotel.name}} on {{date}}. Check-in is at {{time}}. We look forward to seeing you!

73. Confirm a court date with a client

Hi {{contact.name}}. I’m reaching out to confirm your court date is {{date}}. Please arrive to {{location}} by {{time}}. 

74. Confirm receipt of necessary legal documents

Hi {{contact.name}}. I’m reaching out to confirm I received the necessary documents for your case.

75. Provide a customer an update on an insurance claim

Hi {{contact.name}} Thank you for your patience! I should have an update on your insurance claim by {{date}}.

76. Service cancelation

{{Contact.name}}, we’re sorry to see you go 😢 I am confirming that your service with {{company}} has been canceled. If you have a moment, could you please share with us why you canceled?

77. Ask a customer to take a survey 

Hi {{contact.name}}! Do you have a minute? We’d love to hear from you. Let us know about your experience with {{company’s}} {{product}} by taking this brief survey: {{link}}. We appreciate your feedback!

78. Ask a customer to leave a review

Hi {{contact.name}}! Let us know about your experience with {{company}} so far by sharing a review here: {{link}}. Your feedback is invaluable to us!

79. Follow up on poor survey results

Hi {{contact.name}}. We’re so sorry to hear about your negative experience at {{company}}. We’d love to make it up to you. We are offering a {{X%}} discount on your next {{purchase or service.}}

80. Follow up on great survey results

Hi {{contact.name}}. We are thrilled to hear you had a great experience at {{company}}. Would you be interested in sharing a review or testimonial for our website?

81. Order confirmation

Hi {{customer.name}}! We got your order! Our team is working to get it to you ASAP. We will send another text when your items have shipped 😊

82. Shipping confirmation

Hi {{customer.name}}. Great news! Your order from {{company}} has been shipped. Here’s a link to track your package: {{link}}.

83. Order arriving soon

Hi {{customer.name}}. Your order from {{company}} is arriving soon! Keep an eye out for your package from {{business.name}}. It is expected to arrive on {{date}} between {{hours}} 🎉

84. Order delayed

Your item from {{company}} has been delayed due to {{reason}}. But, rest assured we are trying to get it to you as soon as we can. You can view your order status page here {{link}}. We will send you another text as soon as your package is on its way!

85. Order delivered

Hi {{customer.name}}. It’s finally here! Your order from {{company}} was delivered on {{date}}.

86. Thanks for your business

Thank you for choosing {{company}}! We look forward to working with you.

87. Company news

Hi {{contact.name}}. This is {{name}} from {{company}}. We want you to be one of the first to know that {{announcement}}. We’re excited to share the good news. Read the full announcement here: {{link}}

88. Invite a customer to an appreciation event

Hi {{contact.name}}. As one of {{company’s} most valued customers, we want to invite you to an appreciation event! It is {{date}} at {{time}}. Please RSVP by the end of the week. PS: There will be a lot of great giveaways at the event 🎁 Hope to see you there!

89. Share a receipt post-purchase

Thanks for your purchase from {{business.name}}! Your receipt can be found here: {{link}}

90. Event reminder

Hi {{contact.name}}! Sending you a quick reminder that {event name}} is {{date}} and {{time}}. If you have any questions about the event, feel free to text them here or visit our event page: {{link}}.

91. Send directions to an event

Hi {{contact.name}}. We look forward to seeing you today at {{event}}. Here’s a link to directions to the event and parking map: {{link}}.

92. Welcome text

Welcome aboard, {{contact.name}}. We are glad to have you as a {{company}} customer. To finish setting up your account, follow this link: {{link}}

93. Payment confirmation text

Hi {{contact.name}} Your payment of {{amount}} has been received. Thank you!

94. Balance information text

{{Bank.name}}: Your current balance is {{amount}}. For more information visit: {{link}}.

For more customer service text templates, click here

Internal team communication, logistics, and operations text templates

95. Employee task reminder

Hi team! Please remember to do {{task}} by {{date}}. 

96. Employee event reminder

Hi team! We wanted to remind you that our {{event}} is taking place this {{day of week}}. We look forward to seeing you there 😊

97. Employee appreciation text

Hi {{contact.name}}. I just wanted to send you a note of appreciation. I am consistently amazed by your performance. Keep up the great work! 💪

98. Employee anniversary text

Hi team! It is {{employee.name’s}} {{X}} year anniversary with {{company}}. We couldn’t have made it this far without you! Team, take a moment to congratulate {{employee.name}} today!

99. New employee announcement

Hi team! Today is {{employee.name’s}} first day at {{company}}. Be sure to give the warmest welcome to {{employee.name}}. Welcome aboard!

100. Feedback requests from employees

Hi team. When you have a moment today, please fill out this survey on {{topic}}: {{link}}.

101. Meeting reminder

Hi {{contact.name}}. This is {{name}} from {{company}}. Reaching out to remind you that {{X meeting}} is {{date}} at {{time}}.

102. Meeting postponed

Hi {{contact.name}}! This is {{name}} from {{company}}. We need to postpone our scheduled meeting on {{date}} at {{time}}. I will be in touch when I confirm a new meeting date with all parties involved. 

103. Meeting cancelation

Hi {{contact.name}}. This is {{name}} from {{company}}. Due to unforeseen circumstances, I need to cancel our meeting on {{date}} at {{time}}. I’m sorry for the inconvenience. 

104. Meeting request

Hi {{contact.name}}. This is {{name}} from {{company}}. Would you be available on {{date}} at {{time}} to meet. It should take about {{X minutes or hours}}.

105. New shift available

We are looking for an employee to pick up an {{X-hour}} shift at {{location}} at {{date}} starting at {{time}}. Please text back to claim by {{date}}.

106. Last-minute shift change

We have a last-minute open shift at {{location}} from {{time}} to {{time}}. We are going to pay time and a half to anyone who can pick it up. Reply if you’re interested! 

107. Shift reminder

Hi {{contact.name}}. You have a shift tomorrow starting at {{time}} at {{location}}. Please remember to update us when you arrive. 

108. Send out a weekly schedule

Hi team. Our new schedule is available. Please let {{employee}} know if you have any questions or conflicts. {{Link}}

109. Send job site details

Hi {{employee.name}}. Tomorrow your shift is at {{location}}. It takes about {{X time}} to get there from our office. Here’s a document that provides more details about what you can expect: {{Link}}

110. Communicating a change in service time

Hi {{employee.name}}. The customer reached out to reschedule their service. Can you instead plan to service {{customer.name}} at {{date}} and {{time}}? If so, I’ll add this to your calendar. 

111. Delivery confirmation

Hi {{customer.name}}! Your order from {{company}} is set to arrive between {{time}} and {{time}} tomorrow. Will you be home to accept the delivery?

112. Service confirmation

Hi {{customer.name}}! One of our service workers is slated to arrive between {{time}} and {{time}} on {{date}}. Can you confirm this works for you?

113. Rescheduled appointment confirmation

Hi {{customer.name}}. This is {{name}} from {{company}}. We were able to reschedule your {{appointment/service}} for {{date}} and {{time}}. Please reach out if you have any questions. 

114. Requesting more information about a job site

Hi {{contact.name}}. This is {{name}} from {{company}}. Would you be able to send us a photo of the job site? I want to ensure my team is prepared as possible! Thank you. 

115. Solicit volunteers

Hi {{contact.name}}! This is {{name}} from {{company}}. We are still in need of volunteers for {{event}} on {{date}}. Reply Y if you want to register!

Medical SMS templates

116. HIPAA opt-in message

[Company] complies with HIPAA and would like to exchange text messages with you. Text messages may not be fully secure and have a risk of being read by third parties. To consent, reply YES.

117. Appointment confirmation text

Hi {{patient.name}}. Your appointment with {{doctor.name}} is scheduled for {{date}} at {{time}}. Reply C to confirm. 

118. Appointment reminders

Hi {{patient.name}}. You have an appointment coming up with {{doctor.name}} on {{date}} at {{time}}. Please remember to arrive {{X minutes}} early to fill out the necessary paperwork.

119. Appointment scheduling reminders

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. It’s almost time for your annual physical! Schedule it today by texting here, calling us, or booking online. 

120. Reengaging a past patient

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. It’s been a while since we have seen you. Is this still your preferred contact number?

121. Appointment cancelation

Hi {{patient.name}}. Your appointment with {{doctor.name}} for {{date}} at {{time}} has been canceled. To reschedule, feel free to text, call, or rebook online. 

122. Appointment reschedule

Hi {{patient.name}}. Your appointment with {{doctor.name}} has been rescheduled to {{date}} and {{time}}. See you then!

123. Appointment waitlist

Hi {{patient.name}}. This is {{name}} from {{organization.name}}. We have an open appointment on this earlier {{date}} at {{time}}. If you’re interested in this appointment, please let me know as soon as possible. It is on a first-come-first-serve basis.

124. Share no-show or cancelation policy

Hi {{patient.name}}. To avoid fees, please remember to cancel or reschedule your appointment at least {{X}} hours in advance. Thank you! -{{practice.name}}

125. Share important pre-appointment forms

Hi {{patient.name}} Please click on the link below to fill out {{forms}} prior to your appointment on {{date}} and {{time}}. Thank you, and see you soon!

126. Reminder to fill new patient forms

Hi {{patient}} name. Your first appointment with {{doctor.name}} is coming up. Please take a moment to fill our the new patient forms required for your visit. They can be found in your email or patient portal. We look forward to seeing you. Thank you for trusting {{practice.name}} with your health!

127. Verify insurance

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. I was checking on a few things for your upcoming visit and want to confirm your primary insurance is still {{insurer}}. Thank you for your help!

128. Insurance eligibility denial

Hello {{patient.name}}. I just checked with {{patient insurer}}. Unfortunately, your insurance will not cover the costs of your upcoming appointment. Here’s a link that estimates the total cost without help from insurance: {{link}}. Reply CONFIRM to keep the appointment, CHANGE to reschedule, or CANCEL to cancel. 

129. Check-in to see if a potential patient is ready to book

Hi {{lead.name}}. I double-checked and {{doctor.name}} accepts your insurance. Would you like to move forward with booking an appointment?

130. Prescription refill reminder

{{Patient.name}}. This is {{name}} from {{pharmacy.name}}. Just a friendly reminder to refill your prescription for {{medication.name}} 😊

131. Refill not authorized text

{{Patient name}}, your physician didn’t authorize a request to refill your {{medication.name}}. Please call your physician for more information. - {{pharmacy.name}}

132. Prescription ready for pickup

Hi {{patient.name}}. Your {medication}} prescription is ready for pickup at {{pharmacy.name}} at {{location}}. Our hours are {{time}} to {{time}} on {{day of week}} to {{day of week}}.

133. Test results available in the patient portal

Hi {{patient.name}}. Your test results are available in the {{organization.name}} patient portal. To view them, head to {{link}} to sign in and view the results.

134. Test results via PDF

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. Here are your test results. To view them, click on the PDF to download.

135. Check-in post procedure

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. I’m reaching out to see how you are feeling {{X days}} post-operation. Please let us know if you have any questions or concerns. 

136. Set an out-of-office message 

Sorry we missed you! {{Practice.name’s}} office hours are {{time}} to {{time}} {{day of the week}} through {{day of the week}}. We will respond as soon as possible during business hours tomorrow. If this is an emergency, please dial 911. 

137. Payment posted notice

Hi {{patient.name}}. Your bill is now available in the {{practice.name}} patient portal. To make a payment, head to {{link}. Thanks for trusting us with your health.

138. Payment reminder

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. Your {{$X}} payment from your latest visit with {{doctor.name}} is due in {{X}} days. Please call us or use the patient portal to make your payment or set up a payment plan. 

139. Payment plan text

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. You can set up a payment plan by calling us at {{phone number}}, sending a text, or visiting your patient portal. 

140. Ask patients to take a survey

Hi {{patient.name}}. This is {{name}} from {{practice.name}}. Thank you for choosing us for your care. Your feedback helps us improve. On a scale of 0 (bad) to 5 (excellent) how satisfied were you with the visit? 

141. Ask patients to leave a review

Hi {patient.name}}. We hope you enjoyed your most recent visit to {{practice}}. Can you please leave us a review at {{link}}. Your feedback is invaluable!

Recruiting text templates

142. Get the word out about a new job opening 

Hi {{candidate.name}}. My name is {{name}} and I’m a recruiter with {{company}}. We are looking to hire a talented {{job.title}} and think you’d be a great fit. Let me know if you are interested in learning more!

143. Application confirmation

Hi {{candidate.name}}. This is {{name}} from {{company}}. Thank you for submitting your application for our {{job.title}} role. We are reviewing applications and will be in touch within a few days about next steps. 

144. Job interview invitation text message

Hi {{candidate.name}}. This is {{name}} from {{company}}. We reviewed your application for our {{job.title}} role and we’d love to schedule a {{X}}-minute interview! Please schedule yourself for a call here: {{calendly.link}}. Thanks, looking forward to chatting!

145. Interview confirmation text

Hi {{candidate.name}}. {{Name}} here with {{company}}. Your interview with {{employee.name}} is scheduled for {{date}} at {{time}}. Please reply C to confirm or R to reschedule. Thank you!

146. Follow-up text message after an interview that went well

Hi {{candidate.name}}. This is {{name}} from {{company}}. Thank you for taking the time to meet with {{employee.name}}. We’d love to schedule a follow-up interview on {{date}}. It should take about {{X}} minutes. Would you be available one of the following times {{X}}, {{Y}} or {{Z}}?

147. Reschedule an interview text message

Hi {{candidate.name}}. This is {{name}} from {{company}}. I’m reaching out in hopes to reschedule our interview on {{date}} at {{time}}. Unfortunately, {{reason for reschedule}}. Would you be available instead on date {{X}}, {{Y}} or {{Z}}?

148. Rejection text message template

Hi {{candidate.name}}. Thank you for taking the time to meet with our team about the {{job.title}} role at {{company.}} It was a pleasure to learn about your professional experiences, accomplishments, and skills. Unfortunately, we decided to move forward with a different candidate at this time. We wish you the best of luck in your job search. 

149. Text message to reconnect with a past applicant

Hi {{candidate.name}}. This is {{name}}, a recruiter with {{company}}. I’m reaching out because we have a new job opening, {{job.title}}. I believe that your skills, experience, and accomplishments would make you a perfect fit for this role. Would you be available for a call on {{date}} to discuss this opportunity?

150. Reach out to a referral 

Hi {{candidate.name}}. This is {{name}} from {{company}}.I’m reaching out because a friend of yours that works here {{employee.name}} referred you for our open {{position}}. Let me know if you’d like to schedule a quick call to discuss this opportunity in greater detail!

6 best practices for sending SMS messages as a business

1. Get consent to text and ensure customers have an easy way to opt out

Before you start texting your customers, leads, or candidates, make sure you get their consent. This is also called an opt-in. Opt-ins for SMS can be obtained by sending a text to join, having customers fill out a form, or asking your customers to text you first. Read more about how to obtain opt-ins here.

In addition to ensuring you have consent to text your customers, make sure they can opt-out. This means making it easy for them to opt-out by replying “STOP” or “UNSUBSCRIBE.”

2. Keep your texts short and simple

Texting is a great way to get messages to customers quickly, but they are limited to 160-characters. If your message is longer, it may be split into multiple text messages. As a result, keep your texts concise and easy to understand. 

One way to keep SMS concise is to focus on one key call-to-action. Some common examples of call-to-actions are:

  • Schedule a call
  • Confirm an appointment
  • Review a link
  • Buy a product
  • See a coupon code

Ideally, only use one call-to-action per SMS. That way, you are more likely to get a response. 

If you are in need of more space, you can send an MMS message, which allows for up to 1,600 characters.

3. Don’t send too many texts

Your text message frequency matters. If people get multiple messages from your company each day, it will start to feel like spam. As a result, don’t send too many texts to your customers, or you will risk opt-outs. 

4. Send your texts during normal business hours

No one likes being woken up by a text early in the morning, especially if it is from a business. Be considerate of your customers, employees, and leads’ time by sending messages during normal business hours. This is the most socially acceptable time to send a text message. Plus, you’re more likely to get a response. 

One survey found that 27 percent of adults thought it was inappropriate to text outside of business hours.

5. Introduce yourself or your company

Be sure to introduce yourself or your company in your messages. Don’t assume they will know who is texting them. This introduction will help you build trust and likely bolster response rate.

6. Personalize your text messages

A recent study found 71 percent of consumers expect companies to personalize interactions with them. As a result, personalize each SMS to customers. You want to make them feel personal to each customer rather than it feeling like a text blast.

This can be as simple as including their contact name. You could also share something relevant that happened last time you interacted with the customer.

This will go a long way toward building relationships with customers.

The bottom line

Texting is a great way to communicate with your customers, leads and employees. Consider using one of the 150 SMS templates on our list the next time you need some inspiration. Plus, if you want to learn more about how professional SMS can help improve your response rates, boost retention, and convert more leads, check out our blog.

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