increase in conversion rate from new lead to new student
They wanted to add a communication channel that would help them get more leads and increase response rates from existing customers. They also wanted to use message templates for efficiency and the ability to create different numbers for each of their franchises and to make texts look like they were coming from their center’s landline without having to get another phone number for texting.
The benefit of texting is that they are able to contact clients or leads through an additional channel, rather than just email and phone. Their centers will try all three methods—texting, phone, and email—when trying to make contact with a lead. Some people are more likely to respond to a text and rarely check email or answer the phone, and texts are more convenient because they can be answered anywhere at any time.
They noticed an increase in enrollment numbers after implementing Textline in September at the beginning of the school year. Their conversion rate from new lead to new student grew to 28 percent after implementing Textline.
“For many people they respond to a text rather than email that they might hardly ever check or answering the phone. You can also answer a text anywhere at any time.”
“All I can say is that we have more people responding to texts who would have taken longer to make contact with. We have noticed the difference.”
—Lynette Groves, owner of multiple Mathnasium franchise locations