Heymarket offers solid omnichannel messaging capabilities, but pricing structures and limited advanced automation often leave businesses searching for other options. In testing and researching some of the leading alternatives, we found solutions that deliver similar features, but superior compliance, team collaboration, and workflow automations.
Disclaimer: The features, pricing, and details mentioned for each product in this article were sourced in September 2025 and may have changed since then.
What's "wrong" with Heymarket?
Heymarket is a well-known name in the SMS space for a reason. It is a capable business texting platform with strong omnichannel features and solid team collaboration tools. However, after analyzing hundreds of reviews from G2, Capterra, Trustpilot, and other platforms, some recurring user complaints emerged.
- Pricing transparency concerns: Complex fee structures and unclear user costs make budgeting difficult for growing businesses
- Limited advanced automation capabilities: While basic workflows exist, sophisticated automation and conditional logic are restricted
- Email integration still in beta: Core email functionality remains incomplete with "coming soon" features
- Integration gaps: Fewer native integrations compared to its enterprise-focused competitors
Top 10 Heymarket alternatives in the SMS space at a glance
1. Textline: The #1 Heymarket alternative for compliance-first organizations
Textline stands out as the leading Heymarket alternative in the market, offering similar features, compliance safeguards, and team collaboration tools. Textline truly is the most secure business texting platform available, purpose-built for regulated industries that need bulletproof compliance alongside powerful team collaboration. Unlike Heymarket, Textline offers advanced collaboration tools that work best for teams that care about compliance. Both Textline and Heymarket offer enterprise-grade security, but Textline stands out with patented SMS consent workflows to protect organizations.
Textline vs. Heymarket: Key differences
Key features:
- Patented HIPAA compliance: First truly compliant SMS platform with audit-ready consent workflows, unlike Heymarket's basic HIPAA enablement
- Advanced team collaboration: Whispers, real-time claiming, and intelligent routing surpass Heymarket's basic assignment system
- Unified omnichannel inbox: Native SMS, MMS, Facebook, Instagram, and web chat integration without beta limitations
- Enterprise-grade security: Data redaction, encryption, IP whitelisting, and configurable roles for utmost protection.
- Smart automation engine: Logic-based automations with conditional workflows outperform Heymarket's basic trigger system
Pricing includes credits and users
Textline offers three pricing tiers: Essentials, Pro, and Enterprise. Each tier offers included message credits and can be customized for your business.
What else can you do with Textline?
Beyond core SMS messaging, Textline offers landline texting, a Chrome extension so you can text from any browser, mobile apps, survey tools, API access, and comprehensive compliance management. The platform integrates with major CRMs, help desks, and healthcare tools while maintaining enterprise-grade security standards.
2. SimpleTexting: User-friendly mass texting platform
SimpleTexting excels at straightforward SMS marketing campaigns with an intuitive interface that requires minimal training. While Heymarket focuses on omnichannel complexity, SimpleTexting streamlines mass texting with powerful automation tools and comprehensive analytics.
Key SimpleTexting features:
- Mass texting excellence: Send bulk messages to thousands instantly, surpassing Heymarket's broadcast limitations with better targeting options
- Free incoming messages: No charges for customer replies, unlike many competitors that charge for two-way communication
- AI message generator: Built-in AI assistance for content creation, more advanced than Heymarket's basic templates
- Rollover credits: Unused messages carry forward monthly, providing better value than Heymarket's rigid pricing structure
Considerations before going with SimpleTexting: Limited advanced team collaboration features compared to Heymarket's shared inbox capabilities. Best suited for simplistic marketing-focused use cases rather than complex customer service workflows.
Pricing starts at $25
3. Textmagic: Comprehensive multi-channel communication
TextMagic delivers robust omnichannel capabilities with SMS, email, voice, and chat in one platform. Unlike Heymarket's beta email integration, TextMagic offers fully-featured email campaigns alongside advanced SMS automation and global coverage.
Key Features:
- Omnichannel platform - Integrated SMS, email, voice, and chat without beta limitations, more comprehensive than Heymarket's partial email support
- WhatsApp Business integration - Reach 3 billion users with native WhatsApp support, expanding beyond Heymarket's channel limitations
- Advanced API capabilities - Comprehensive REST API with multiple programming language support, more developer-friendly than Heymarket
- Global reach - International SMS coverage with local number support, broader than Heymarket's geographic focus
Considerations before going with Textmagic: Learning curve for advanced features may be steeper than Heymarket's streamlined interface. Pricing can become expensive for high-volume users.
Pricing is subscription and pay-per-message
Textmagic’s pricing can scale with your business, but be mindful that these costs can add up. Textmagic offers monthly plans starting at $20, plus messaging costs. Here’s a look at the cost per message:
4. SlickText: Advanced SMS Marketing Automation
SlickText specializes in sophisticated SMS marketing workflows with visual automation builders and comprehensive audience management. While Heymarket offers basic automation, SlickText provides enterprise-level workflow capabilities with advanced segmentation and revenue attribution.
Key SlickText features:
- Visual workflow builder: Drag-and-drop automation editor with complex conditional logic, more sophisticated than Heymarket's basic triggers
- Unlimited custom fields: Advanced segmentation capabilities surpassing Heymarket's standard contact management
- AI opt-out intelligence: Automatically detects unsubscribe intent beyond standard keywords, more advanced than Heymarket's basic opt-out handling
- Revenue attribution tracking: Connect SMS campaigns directly to sales outcomes, providing ROI insights unavailable in Heymarket
- Self-cleaning lists: Automatically removes invalid numbers to maintain list quality, reducing manual maintenance compared to Heymarket
Considerations before going with SlickText: Primarily focused on marketing automation rather than customer service conversations. May be overkill for simple messaging needs that Heymarket handles well.
Pricing starts at $29
SlickText’s pricing starts at $29 per month, but quickly scales the more contacts you have in your address book.
5. Podium: AI-Powered Business Communication
Podium transforms business communication with AI automation that responds to leads in under one minute. Unlike Heymarket's manual workflows, Podium's AI Employee handles routine conversations automatically while maintaining personalization.
Key Podium features:
- AI Employee functionality - 24/7 automated responses with industry-specific training, far beyond Heymarket's basic auto-replies
- Sub-1-minute response times - AI replies instantly to improve conversion rates by 45%, faster than manual Heymarket workflows
- Automated review management - AI drafts and posts review responses across platforms, expanding beyond Heymarket's basic messaging focus
- Lead scoring and routing - Intelligent lead prioritization based on engagement and behavior, more sophisticated than Heymarket's manual assignments
- Industry-specific templates - Pre-trained AI for automotive, HVAC, retail, and medical sectors, more specialized than Heymarket's generic approach
Considerations before going with Podium: AI automation may feel impersonal for some customer interactions. Higher cost structure compared to Heymarket's straightforward pricing.
Podium’s pricing is not public
Podium uses industry-specific pricing based on business size and features needed. Plans typically include:
Contact sales for specific pricing. Most plans require annual commitment.
6. Twilio: Developer-centric communication platform
Twilio offers unmatched flexibility for businesses needing custom communication solutions. While Heymarket provides ready-made features, Twilio's programmable APIs enable completely customized workflows with global scale and enterprise reliability.
Key Twilio features:
- Programmable messaging APIs: Build custom SMS, MMS, WhatsApp, and RCS solutions, offering more flexibility than Heymarket's fixed feature set.
- Voice and video APIs: Complete communication stack beyond messaging, expanding past Heymarket's text-focused approach.
- Global infrastructure: 100+ countries with local phone numbers and compliance tools, broader reach than Heymarket's coverage
- Enterprise security: Fraud protection, verified messaging, and compliance enforcement, matching Heymarket's security standards
Considerations before going with Twilio: Requires significant technical expertise and development resources. Complex setup compared to Heymarket's user-friendly interface.
Twilio’s pricing is pay-as-you-go
Twilio’s pricing is often a pay-per-message, with volume discounts available. Here’s a quick look at the cost per message. Remember, these costs can easily add up.
7. Klara: Healthcare-focused patient communication
Klara specializes in healthcare communication with deep EHR integrations and telemedicine capabilities. While Heymarket offers basic HIPAA compliance, Klara provides healthcare-specific workflows designed for patient care coordination. Klara is a good choice if you’re a healthcare provider looking for HIPAA-compliant texting and other workflows.
Key Klara features:
- Native EHR integration: Seamless connection with major healthcare systems, more specialized than Heymarket's general business focus
- Telemedicine platform: Built-in video visits with virtual waiting rooms, expanding beyond Heymarket's messaging-only approach
- Call-to-text conversion: Automatically converts voicemails to text for faster response, streamlining workflows better than Heymarket's manual processes
- Patient self-scheduling: No-login appointment booking via SMS, more patient-friendly than Heymarket's general scheduling features
- AI-powered routing: Automatically directs messages to appropriate staff, more intelligent than Heymarket's basic assignment rules
Considerations before going with Klara: Designed specifically for healthcare practices. Limited value for non-medical businesses compared to Heymarket's broader applicability.
Pricing starts at custom pricing
Klara pricing varies by practice size and features. The platform’s pricing is not publicly available, but research estimates that it depends on how many users you have in the platform, the add-on features you need, and integrations.
8. OhMD: Comprehensive medical texting
OhMD provides EHR integration with 85+ supported systems, making it ideal for healthcare practices needing seamless patient communication that syncs with their EHR. Unlike Heymarket's general business approach, OhMD offers healthcare-specific features and compliance tools. However, OhMD only offers landline texting, meaning you need to already have a phone number in order to use the service.
Key OhMD features:
- 85+ EHR integrations: Broadest healthcare system compatibility, far exceeding Heymarket's limited medical integrations
- Referral management system: Dedicated workflows for provider-to-provider communication, specialized beyond Heymarket's general messaging
- Virtual phone assistant: "Press 1 to text" functionality for landlines, more healthcare-focused than Heymarket
- Automated prescription workflows: Smart routing for refill requests with EHR integration, more specialized than Heymarket's basic automation
Considerations before going with OhMD: Exclusively designed for healthcare practices. No value for non-medical businesses unlike Heymarket's versatile platform.
OhMD’s pricing starts at $250/month
OhMD’s website states that you can text-enable your landline for two-way SMS texting starting at $250 per month. It is unclear if messaging costs and all advanced features are included in the subscription price.
9. ClickSend: Multi-channel communication hub
ClickSend delivers comprehensive communication through SMS, email, voice, fax, and direct mail from one platform. While Heymarket focuses on digital messaging, ClickSend provides traditional communication channels for businesses needing complete coverage.
Key ClickSend features:
- Multi-channel platform - SMS, email, voice, fax, and direct mail in one interface, broader than Heymarket's digital-only approach
- 700+ app integrations - Massive ecosystem via Zapier, Make, and native connections, exceeding Heymarket's integration library
- Global infrastructure - International coverage with local compliance, matching Heymarket's geographic reach
- Developer-friendly platform - REST APIs and SDKs for custom integrations, comparable to Heymarket's technical capabilities
Considerations before going with ClickSend: Pay-per-message pricing can become expensive for high-volume users. Less focus on team collaboration compared to Heymarket's shared inbox features.
Pricing is pay-as-you-go
ClickSend offers a pay-as-you-go pricing model, meaning that users pay per message sent and received. This is great for businesses that don’t need to send high volumes of messages at scale.
10. EZ Texting: Simple business messaging
EZ Texting provides straightforward SMS marketing with easy-to-use tools for small businesses. While Heymarket offers advanced omnichannel features, EZ Texting focuses on simplicity and affordability for basic messaging needs.
Key Features:
- Simple mass texting: Easy bulk messaging without complexity, more straightforward than Heymarket's feature-rich interface
- Text-to-join keywords: Simple list building with custom keywords, comparable to Heymarket's audience growth tools
- Basic automation: Drip campaigns and auto-replies, less sophisticated than Heymarket's advanced workflow capabilities
- Mobile-first design: Optimized for smartphone management, similar user experience to Heymarket's mobile apps
- Affordable pricing: Budget-friendly plans for small businesses, potentially more cost-effective than Heymarket for basic needs
Considerations before going with EZ Texting: Limited advanced features compared to Heymarket's comprehensive platform. Best for simple marketing campaigns rather than complex customer service workflows.
Pricing starts at $19
EZ Texting’s plans start at $19 per month.
The bottom line: Which Heymarket alternative should you choose?
When it comes to picking a different SMS platform, here are our top recommendations:
- Textline is the best alternative because it matches Heymarket’s customer and team focused features and capabilities. Textline is great for compliance-sensitive organizations needing enterprise-grade security with advanced team collaboration or HIPAA compliance. It is the best choice for healthcare, finance, and regulated industries where security cannot be compromised.
- SimpleTexting is ideal for marketing-focused businesses wanting straightforward mass texting with excellent deliverability and user-friendly automation. Perfect for ecommerce, retail, and service businesses prioritizing campaign effectiveness over complex workflows.
- Textmagic is best for businesses needing true omnichannel communication with SMS, email, voice, and chat integration. Excellent choice for companies wanting comprehensive communication tools without beta limitations or feature gaps.
Each platform addresses different aspects of Heymarket's limitations while providing unique strengths for specific business needs and use cases.
