Text messaging for radio stations

Engage with more listeners and build a stronger network with Textline’s SMS for radio stations solution.
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Why radio stations should text

Radio stations that use business texting and SMS marketing can connect with their local communities on a more personal level. Texting lets you communicate back-and-forth with your listeners quickly, even when you aren’t on air or they aren’t tuned in.

SMS can help you maintain relationships with existing listeners and sponsors. Plus, it can help you bring in new ones. For example, you can run giveaways to engage existing listeners, run SMS marketing campaigns to attract new listeners, or leverage texts to drive business to local shops. Overall, SMS can help develop radio station communities and provide value to sponsors and listeners.

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How radio text messaging works on Textline

Set up your phone number

The first step is getting and registering a textable phone number. You can use a toll-free number, shortcode number, or 10-digit local number. With this phone number you can two-way text, send mass texts, automate texts, and more.

Send texts to listeners

Textline lets radio stations send SMS messages from a single easy-to-use dashboard. You can broadcast messages to many people at once, have one-on-one conversations, reply to inbound texts, view conversation history, and more.

Integrate with useful tools

Our SMS software is easy to set up and integrates seamlessly with other popular platforms your station may use. For example, we integrate with Instagram, Facebook, HubSpot, and Slack. That means fewer missed messages and stronger connections with listeners.

Track performance

Our platform also equips your radio station with valuable data and insights. The Textline metrics section on your dashboard helps you discover important information about your radio text message strategy. Find metrics like average time to respond, message deliverability, number of new contacts, and more. You can analyze this data to refine and launch powerful radio SMS campaigns.

Use cases for radio station SMS marketing

<span class="text-center">Let’s take a look at some of the popular use cases for broadcast stations. </span>

Promote sponsorships

Your radio station can tap into the power of SMS marketing to promote its sponsors. You can encourage listeners to opt into text updates and promotions from local businesses. You can then send SMS subscribers texts highlighting sponsors and their offerings, including exclusive deals or discounts. 

Send announcements or invites to listeners

Get listeners to tune in on specific days or times with special announcement texts that promote on-air events like an interview or top-song countdown. You could also use texting to promote events your station is sponsoring or attending.  

Text to request 

Encourage listeners to engage with your station with a text to request option. Reward loyal listeners by accepting song requests and special shoutout requests via SMS.

Run text contests

Organize contests or giveaways for SMS subscribers. For example, you ask subscribers to answer trivia questions about a particular song or artist in exchange for a gift card.

Run SMS surveys

As a radio station owner, SMS surveys are a powerful tool to gather valuable feedback. Use these surveys to understand short and listener preferences, opinions, and satisfaction levels. You can encourage listeners to participate in SMS surveys by offering incentives or rewards.

Weather or emergency alerts

Alert listeners to need-to-know weather updates or emergencies via text. For example, you can use texting to let those who aren’t tuned in know that severe weather is expected in your area or amplify amber alerts. SMS notifications can help keep people safe.

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Stats that back texting as a communication tool


of text messages are opened. — CTIA


of people across age groups prefer being contacted by brands via SMS. — Statista

2 trillion

texts were sent in the U.S. in 2021. — Statista

Simplified phone number registration for radio

Mobile carriers recently mandated phone number registration for any business wanting to text customers. This rule change is an effort to protect consumers from spam texting. Registration requires firms to submit information about their brand and SMS use cases for vetting.

Textline makes phone number registration quick and straightforward. Our customers can register in-app by filling out our built-in form. Textline then submits your registration information for verification and approval.

While waiting for this approval, you can test the Textline platform. Use this time to test core features, create pre-written SMS templates, and set up automations.

SMS compliance and radio text messaging

There are federal regulations in place to protect consumers from unsolicited SMS messages and safeguard their data. That’s why it’s important for radio stations to know about SMS compliance to avoid expensive penalties.

Luckily, Textline is a leading business texting platform when it comes to compliance and data security. Our platform lets radio stations like yours text with confidence. We help our radio station clients understand and implement SMS compliance so you can focus on growing your audience.

<span class="text-center">Radio text message examples</span>

Example 1:

<span class="chat-bubble"><span class="chat-bubble__text">Hey KISS FM listeners. Sweeten your evening with a tasty treat from LeDuc’s Custard. Get 25% off your order by showing this text 🍦</span></span

Example 2:

<span class="chat-bubble"><span class="chat-bubble__text">Attention Milwaukee listeners! There’s a blizzard warning in effect starting at 6pm today. Drive safe and aim to be off the roads by then ❄️</span></span

Example 3:

<span class="chat-bubble"><span class="chat-bubble__text">It’s Trivia Tuesday! The first listener to reply with the right response will get a $25 gift card to H+H Grill. Wrecking Ball, a Miley Cyrus hit, was first offered to which singer?</span></span

Example 4:

<span class="chat-bubble"><span class="chat-bubble__text">Come meet your 106.1 FM station favorites at Red Rock Saloon this Friday. The first 100 people will get a free drink on us 🍹</span></span

Example 5:

<span class="chat-bubble"><span class="chat-bubble__text">Hi 97.5 FM listeners! Tune in Sunday at 12pm for our Top 40 countdown hosted by Lorde.</span></span

Example 6:

<span class="chat-bubble"><span class="chat-bubble__text">We’re looking for listener feedback! Could you take a 1-minute survey to help us understand your preferences? iheartradio.com/105-survey</span></span

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Why radio stations can trust Textline

I love how organized the conversations are and how I can tag them as resolved and have an open to reopen so it helps me see the messages that need attention right away!

—Arvin O., Capterra

Invaluable tool. Easy to use. Excellent archiving. Can launch mass SMS. Can choose recipients based on tags. I like everything about Textline! I use it all day, every day.

—Jewels C., Capterra

Fast and Easy way to reach many people! This is the easiest software to use. Not only that but great customer service!

—Amor Y., Capterra
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Additional resources for radio stations

Textline integrations to help you thrive

Connect Textline with other powerful applications to maximize your audience SMS outreach.. Our business texting platform integrates with popular apps, including Facebook Messenger, Instagram Business, and HubSpot.

View all integrations
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Start growing your station with radio SMS

Build better connections and a stronger station with text messaging. Use SMS to improve listener engagement, advertising initiatives, and gain new fans. Textline offers a unique suite of SMS features and tools designed with radio stations in mind. Start texting your listeners today and experience the Textline difference.

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Still have questions? Text us: +1 415-849-4349 or contact us here.