Radio stations that use business texting and SMS marketing can connect with their local communities on a more personal level. Texting lets you communicate back-and-forth with your listeners quickly, even when you aren’t on air or they aren’t tuned in.
SMS can help you maintain relationships with existing listeners and sponsors. Plus, it can help you bring in new ones. For example, you can run giveaways to engage existing listeners, run SMS marketing campaigns to attract new listeners, or leverage texts to drive business to local shops. Overall, SMS can help develop radio station communities and provide value to sponsors and listeners.
The first step is getting and registering a textable phone number. You can use a toll-free number, shortcode number, or 10-digit local number. With this phone number you can two-way text, send mass texts, automate texts, and more.
Textline lets radio stations send SMS messages from a single easy-to-use dashboard. You can broadcast messages to many people at once, have one-on-one conversations, reply to inbound texts, view conversation history, and more.
Our SMS software is easy to set up and integrates seamlessly with other popular platforms your station may use. For example, we integrate with Instagram, Facebook, Shopify, and Slack. That means fewer missed messages and stronger connections with listeners.
Our platform also equips your radio station with valuable data and insights. The Textline metrics section on your dashboard helps you discover important information about your radio text message strategy. Find metrics like average time to respond, message deliverability, number of new contacts, and more. You can analyze this data to refine and launch powerful radio SMS campaigns.
<span class="text-center">Let’s take a look at some of the popular use cases for broadcast stations. </span>
Your radio station can tap into the power of SMS marketing to promote its sponsors. You can encourage listeners to opt into text updates and promotions from local businesses. You can then send SMS subscribers texts highlighting sponsors and their offerings, including exclusive deals or discounts.
Get listeners to tune in on specific days or times with special announcement texts that promote on-air events like an interview or top-song countdown. You could also use texting to promote events your station is sponsoring or attending.
Encourage listeners to engage with your station with a text to request option. Reward loyal listeners by accepting song requests and special shoutout requests via SMS.
Organize contests or giveaways for SMS subscribers. For example, you ask subscribers to answer trivia questions about a particular song or artist in exchange for a gift card.
As a radio station owner, SMS surveys are a powerful tool to gather valuable feedback. Use these surveys to understand short and listener preferences, opinions, and satisfaction levels. You can encourage listeners to participate in SMS surveys by offering incentives or rewards.
Alert listeners to need-to-know weather updates or emergencies via text. For example, you can use texting to let those who aren’t tuned in know that severe weather is expected in your area or amplify amber alerts. SMS notifications can help keep people safe.
of text messages are opened. — CTIA
of people across age groups prefer being contacted by brands via SMS. — Statista
texts were sent in the U.S. in 2021. — Statista
There are federal regulations in place to protect consumers from unsolicited SMS messages and safeguard their data. That’s why it’s important for radio stations to know about SMS compliance to avoid expensive penalties.
Luckily, Textline is a leading business texting platform when it comes to compliance and data security. Our platform lets radio stations like yours text with confidence. We help our radio station clients understand and implement SMS compliance so you can focus on growing your audience.
<span class="chat-bubble"><span class="chat-bubble__text">Hey KISS FM listeners. Sweeten your evening with a tasty treat from LeDuc’s Custard. Get 25% off your order by showing this text 🍦</span></span
<span class="chat-bubble"><span class="chat-bubble__text">Attention Milwaukee listeners! There’s a blizzard warning in effect starting at 6pm today. Drive safe and aim to be off the roads by then ❄️</span></span
<span class="chat-bubble"><span class="chat-bubble__text">It’s Trivia Tuesday! The first listener to reply with the right response will get a $25 gift card to H+H Grill. Wrecking Ball, a Miley Cyrus hit, was first offered to which singer?</span></span
<span class="chat-bubble"><span class="chat-bubble__text">Come meet your 106.1 FM station favorites at Red Rock Saloon this Friday. The first 100 people will get a free drink on us 🍹</span></span
<span class="chat-bubble"><span class="chat-bubble__text">Hi 97.5 FM listeners! Tune in Sunday at 12pm for our Top 40 countdown hosted by Lorde.</span></span
<span class="chat-bubble"><span class="chat-bubble__text">We’re looking for listener feedback! Could you take a 1-minute survey to help us understand your preferences? iheartradio.com/105-survey</span></span
I love how organized the conversations are and how I can tag them as resolved and have an open to reopen so it helps me see the messages that need attention right away!
Invaluable tool. Easy to use. Excellent archiving. Can launch mass SMS. Can choose recipients based on tags. I like everything about Textline! I use it all day, every day.
Fast and Easy way to reach many people! This is the easiest software to use. Not only that but great customer service!