An SMS drip campaign is a series of text messages sent one by one to contacts at strategic intervals. Messages within a drip campaign are often triggered by a time delay or a customer action. Drip campaigns are a popular email marketing strategy, but given the rise of SMS marketing, businesses are now sending drip campaigns via text.
The goal of drip messages, whether sent via email or text, is to reach contacts with tailored content at the right time to encourage a purchase, boost engagement, or move them through the sales funnel.
Customizable campaigns
Fully customize your drip campaign for your business. Edit message content, choose when to send messages, and change contact enrollment with ease.
Set ideal triggers
Choose the ideal trigger for each message in the series. Set time delays or automate sequences based on a contact’s reply.
Perfectly scheduled messages
Set messages to ‘drip’ to contacts days, weeks, or months apart. There are no time limits.
Automated enrollment and unenrollment
Set up actions to automatically enroll or unenroll a contact in a drip campaign series. You can manually do this, too!
Simple setup
Textline’s SMS drip campaigns are simple to set up. You just need to craft your message, set up triggers, and enroll contacts.
Top-notch support
Our customer support team is a call, text, or email away if you want help setting up an automated text message drip campaign.
Here’s how to set up and launch a text message drip campaign on Textline. Of course, you must first have a Textline account. You can create one for free.
There are many use cases for SMS drip campaigns. Let’s look at a few commonly used by Textline customers.
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Do you want to encourage customers to schedule an annual or recurring appointment? Use a drip campaign to set reminders at various intervals.
Customers are often most engaged with your text program when they first subscribe. Use this to your advantage to offer a strategically timed welcome discount or pre-planned message series.
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If you notice a customer hasn’t used their membership or subscription in a few weeks, encourage them to reengage with your brand with a text message drip campaign.
Most leads aren’t ready to buy your product or service immediately. Instead of letting leads go cold, provide a strategic drizzle of content to keep them engaged.
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You can use a drip campaign to request reviews from your happy customers or send them a survey to collect more information.
Do you offer your leads a free trial of your product or service? Do you offer existing customers access to premium features for a limited time? In these scenarios, you could set up a text message drip campaign to remind them about their expiring free trial and encourage them to become paying customers.
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