Enhance your AdWords campaigns with Google's new click-to-text ad extension and Textline

The Google AdWords team recently launched an ad extension so advertisers can invite consumers to text their brand right from mobile ads. As Ginny Marvin wrote at Search Engine Land, "Call extensions have been around for years, but the new message extensions give users another option to connect with businesses that will be especially appealing to the call-phobic and those aiming to avoid getting put on hold."